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How to verify and claim your website in the Google Merchant Center

This article explains Google Site Verification and how to verify and claim your domain in the Google Merchant Center.

Samuel avatar
Written by Samuel
Updated over 3 years ago

Google will not allow you to start advertising using Google Shopping until you verify and claim your webstore's URL.


Log into your Google Merchant Center account.

  1. Click Settings - the gear icon towards the top right.

  2. Select Business Information

  3. Select the Website tab at the top.

  4. Follow the instructions (HTML or Alternate method).

  5. Click Verify & Claim.

  6. You will also want to complete the About your business section.


If you need additional help with this, please refer to the step-by-step article below by Google.
​https://support.google.com/merchants/answer/176793


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